Advanced
Premium Commercial
Wide-format, deliberate footage for product or brand work.
A. What It Creates
Polished, intentional 21:9 cinematic footage suited to ads and brand films.
B. Settings Panel
- RES
- 5.3K (cropped to 21:9 via Anamorphic lens mod)
- FPS
- 30 fps
- LENS
- Anamorphic (HB-series lens mod)
- STAB
- HyperSmooth 6.0 - On
- COLOR
- GP-Log with LUT in post
- BITRATE
- High - Variable Bit Rate
C. Shooting Instructions
- 01The Anamorphic lens mod compresses the image horizontally in-camera to produce a 21:9 cinematic frame - this is what separates this preset from just cropping a normal shot.
- 02Plan every shot deliberately - this is the one preset in the set where storyboarding before shooting actually pays off.
- 03Use a slider, gimbal, or very slow deliberate handheld movement - commercial work reads as premium partly through controlled, unhurried motion.
- 04Shoot Log and plan to grade with a specific LUT in mind, matching whatever brand or product look you're targeting.
Environment
Controlled environments - studio, clean outdoor backdrop, styled product setting.
Camera Movement
Slow, planned slides, pans, or push-ins - nothing improvised.
Timing
Controlled lighting at any time, or golden hour for outdoor brand films.
Lighting
Deliberate and consistent - this preset assumes you're lighting the scene, not just shooting available light.
D. Example Scenarios
Product on a table
Slow slider push-in from the side, anamorphic lens for the widescreen feel.
Brand lifestyle shot
Wide establishing shot, then a slow push to a detail.
E. Expected Result vs. Common Mistakes
Expected Output
Deliberate, widescreen, slow-paced footage that reads as produced rather than captured.
Common Mistakes
- — Shooting handheld and run-and-gun, then expecting a 'commercial' result - the look depends on the slow, controlled movement as much as the lens.
- — Skipping a shot list - premium commercial work is the preset most likely to fall apart without planning.
F. Demonstration
G. Checklist Before Recording
- — Lens set to Anamorphic (HB-series lens mod)
- — 5.3K (cropped to 21:9 via Anamorphic lens mod) at 30 fps
- — Stabilization: HyperSmooth 6.0 - On
- — Color profile: GP-Log with LUT in post
H. Pro Tips
- — Build a 5-8 shot list before you start; this preset rewards fewer, more deliberate shots over a high volume of takes.
I. Export Recommendation
Grade with a brand-specific LUT, export in the 21:9 aspect ratio for the final cut.